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The Great Fruit Adventure comes to SA

The Great Fruit Adventure comes to SA

Fruit South Africa (FruitSA) has partnered with The Great Fruit Adventure to help promote awareness around the consumption of fresh fruit and vegetables, especially among children.

Two explorers, Max MacGillivray and Gareth Jones, initiated the Great Fruit Adventure when they took their three-month motorbike trip across Europe and Africa on 8 November 2016.

They kicked off at New Spitalfields Market in London and reached southern Africa on 11 January 2017. They visited various fruit and vegetable growers in Zimbabwe; Thipise region; Modjadjiskloof in the Limpopo province; Tzaneen, Letsitele, and Hoedspruit (where they visited schools, farms and packhouses). They also stopped by Nelspruit, Hazyview and White River; Swaziland; and they continued to Bethlehem and Harrismith on the 19 January. On the 20th they did Durban and the Sundays River in the Eastern Cape from the 21 to 23, followed by Misgund and Langkloof from the 23rd to the 24th. They then went to several production areas in Grabouw, Robertson, De Doorns and Paarl in the Western Cape from 25 January until the beginning of February.

FruitSA is a non-profit organisation formed by the Citrus Growers’ Association of Southern Africa (CGA), Hortgro (representing pome and stone fruit), the South African Table Grape Industry (SATI), Subtrop (representing the avocado, litchi, mango and macadamia industries), and the Fresh Produce Exporters’ Forum (FPEF), to address common issues relevant to the fruit industry in South Africa.

“FruitSA wishes MacGillivray and Jones all the best with the Great Fruit Adventure. We are thrilled to have you here in South Africa. And we look forward to sharing the story of our producers in the fresh fruit industry through this epic adventure with many of our end consumers in the United Kingdom and further afield,” says Dr Konanani Liphadzi, CEO of FruitSA.

“Fresh Produce is my lifelong passion and I’ve put my heart and soul into the industry, so I was dismayed to read that six out of 10 British children had no idea where the fruit and veg they eat comes from. Something had to be done,” says MacGillivray. With this expedition, he aims to help educate children in the UK, as well as internationally, to tackle the ongoing ignorance of fresh produce and teach them that fruit doesn’t just grow on trees.

The Great Fruit Adventure is a non-profit campaign, the proceeds of which (after the cost of the trip) will go to a select number of Africa facing nominated charities including: Fairtrade (, Marshall Papworth ( and TUSK (

When they return home, the duo will visit schools and colleges and attend events across the UK, to share growers’ stories, as well as anecdotes from their journey. This will include the journey that fruit and vegetables navigate daily to find their way from Africa to the rest of the world.

South Africa’s fresh fruit industry exports info

  • More than 50% of all agricultural exports from South Africa is fresh fruit.
  • 2.7 million tons of fruit (out of 4.7 million tons produced) is exported to more than 92 countries in the world annually. The value of these exports is USD2.5-billion.
  • Major export destinations are: EU, UK, Far East, Russia, Middle East, USA and Canada.



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